When you lose your voice, the world loses your cheer for the moments that matter. You’re either stuck grabbing your throat, croaking like a frog, or enduring more pain than an opera singer on sick leave. Thanks the rapid relief of new Mucinex lozenges, you can comeback celebrating as loud and proud as you’d like. And maybe embarrass your loved ones along the way.

If this ad could talk, it would scream.

Mucinex \\ InstaSoothe

InstaOoOoOoOoOoOoOoOothe!

To obliterate the slimy eardrums of Mr. Mucus once and for all, we created an augmented reality mini game filter on TikTok that turns the product’s name into a silly mnemonic. The longer you scream, the more damage you deal. We even got a few popular creators on the platform to raise their voices right around the Super Bowl.

@tommcgovern27 @Mucinex told me it was cool if I wrote an 80’s banger because #ItsComebackSeason BABYYYYY. Try the Say InstaSoooooothe filter to show how you comeback celebrating #MucinexPartner #ComebackCelebrating ♬ original sound - Tom McGovern

@thekimchipapi The best defense is a good offense @Mucinex #MucinexPartner #ItsComebackSeason #ComebackCelebrating #ad ♬ original sound - Gary Striewski

@tiannarobillard Try the filter and let me know how you do in the comments! #MucinexPartner #ComeBackCelebrating #ItsComebackSeason @Mucinex #Inverted ♬ original sound - Tianna Robillard

@victoriabrowne not me thinking a high note would help 😂 it’s comeback season and @Mucinex Instasoothe sore throat medicated drops are great for fast and lasting symptom relief! #MucinexPartner ♬ original sound - Victoria Garrick Browne

Agency
McCann New York

Role
Copywriter

AD Rita Albert
CD Bryce Hooton, Sebastian Piacentini
ECD Larry Platt, Daniel Rodriguez
DIR Grant Heslov
ANM Little Giant

If this ad could talk, it would scream.

InstaOoOoOoOoOoOoOoOothe!

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