28 teams. 3 languages. 2 countries. 900 assets.
adidas \\ Major League Soccer
When you buy your favorite club’s football kit, it doesn’t just represent the sport. It represents the community, the city, the common thread of football’s collective history. With this in mind, adidas specially designs every Major League Soccer jersey with the rich fabric of these stories. That way every time you root for your club, your community, your city – you wear its roots too.
Agency
Dentsu Creative | 360i
Role
Copywriter
Senior AD TJ Kurek
ACD Claire Mirisola
CD Justin Earley, Jennifer Xin, Ryan Duda
ECD Vasíli Gavre
DIR Jordan Hall
DP Ill Gander